GOLD is a dynamic crypto art series launching 21st June. The artworks change in response to the series’ own live market activity. The actions of GOLD collectors are part of this ever-changing artwork, where prices, levels of activity and on-chain provenance define the art itself.

How does the market affect the way we see art? Does the sale price of an NFT change our perception of it? In GOLD, market factors literally influence the appearance of the dynamic imagery.

From a sale to a listing, from the amount of time an artwork is held to whether it has recently been flipped, all this data is recorded by the contract and reflected live in each GOLD piece.

GOLD is made up of hundreds of artistic elements. These picture parts include scenes, figures, objects, signs and icons. All these separate glimpses of things are brought together dynamically according to the market and its actors.

Collectors can change the appearance of a piece they own, and the entire GOLD series, through their on-chain behaviour. Their actions can add new visual traits to their GOLD pieces and even increase their rarity.

GOLD is an artistic exploration of NFT market behaviour. It explores how we see in digital environments, and how market networks influence how we see. The full spectrum of possibilities for GOLD will take years to reveal.

The series is 100% on-chain – the artworks are composed and rendered directly from the blockchain – with live data streamed from an Ethereum node. Viewers can switch to an Ethereum node of their choice by pressing ‘G’.